Separate Workshop

Interior of a Porsche car with a steering wheel featuring the Porsche logo, and the words 'Separate Workshop' overlayed in orange text.

Classy brand,
goes fast.
—

Brand design for Separate Workshop

Separate Workshop do one thing, and they do it damn well. Porsches. Based in Ōtautahi Christchurch, they are responsible for keeping the pride and joy intact for Canterbury’s air-cooled aficionados.

Back of a person wearing a black T-shirt with colorful branding for Separate Workshop, including contact information and services like parts, service, race, and repair, inside a workshop or garage.
Number 03 in orange oval on a light gray background

With a real wealth of historical reference to work from, we were in graphic heaven in the early days of this project. The trick was in editing it all down to a succinct expression that suited the small workshop perfectly.

For the primary wordmark, we settled on a hand-made feel, echoing the maintenance approach that a lot of these vintage cars require.

Our secondary mark, the stacked stripes monogram, brings in more structure, and dynamic movement.

Black background with white text that reads 'Separate WORKSHOP'.

Primary Logo

Diagonal colored stripes in purple, gray, orange, and red that make an abstract S shape.

Monogram

A black and white street sign with the number '26' and the words 'Separate Workshop' on it, mounted on a black metal pole.
Stacked metallic rectangular panels with blurred background reflections on a white surface.
Advertisement for Separate Workshop, with details about its schedule from Monday to Friday, 8 AM to 5 PM, and contact information including phone number and website.

The colour palette is a rich mix of tones,  sourced from the paint codes of some classic Porsche colours. The wide range allows us to play with tonal qualities, while staying rooted in that heritage space. 

A mechanic wearing a Separate Workshop t-shirt working underneath a red car in a garage, with a second car visible in the background.
Graphic for Separate Workshop, a parts and service automotive shop in Christchurch, New Zealand, featuring a black background with orange checkered border and white text including phone number, address, and services offered.
Graphic with abstract shapes and lines in blue and orange, with the words "SEPARATE WORKSHOP" in bold uppercase letters, on a light gray background.

A mixture of typefaces adds plenty of flavour to the brand, as does the inclusion of various striped and slashed graphics. Both of these elements are splashed loudly across the applications.

Text on a blue background that says "Slow 'N Steady Gets 'Em Ready" in large orange letters, with a smaller orange cursive word "Separate" and the word "Workshop" underneath.
Sign for SW Separate Workshop with black and orange lettering on a gray circle background.
Close-up of the rear side of a vintage brown Porsche 911 car, showing part of the window, wheel, and rear bumper, against a white brick wall background.
Orange background with white and red text reading "Separate WORKSHOP" and a large quote "FAST IS IN THE EYE OF THE BEHOLDER" below.
A scenic highway winding through lush green hills with a partly cloudy sky overhead, advertising a 'Separate Workshop' at 26 Walker Street, CHCH, NZ, with contact and social information.
A mechanic working under the open hood of a red car in a garage wearing a Separate Workshop t-shirt.
Outside view of a car showroom with a glass window showcasing a modern, sleek white sports car and a poster of a steering wheel inside.

Likely Suspects:
Josh O’Neill

Collaborators:
Photography by Georgina Williams

Visit Separate Workshop’s website