The What & Why

Likely Suspects is an independent creative practice, producing distinctive, thoughtful design solutions. We believe in creating lasting relationships with your audience through quality work that spotlights what makes you unique.

The best design work is anchored in meaning, and we seek to unearth that special, distinctive quality through our process.

Person wearing a white t-shirt with red text promoting Aunue Pizza, including its address and phone number.
Black rectangular sign with large white number '26' and the words 'Separate Workshop' in smaller white letters below, mounted on a black metal pole outside a building with brick and metal siding.

How We Do It

We have two distinct differences in our own approach:

  • These two different creative activities are often siloed, however we understand through experience that the best brands are designed in a way that can accomodate a wide range of advertising ideas and media channels. While also providing the required distinctiveness for consistent recognition in all of your brand’s day-to-day needs.

  • This means that we will always suit the scale of your business, and be able to execute against your needs. Writers, developers, photographers, editors, producers, strategists — we have a vetted list of people we trust, who will do excellent work for your business. 

A black bottle of Habit by Day hand wash labeled 'Lychee & Coconut' with soap bubbles on its surface laying on a white sink with some water drops.

Services

Brand Purpose & Strategic Positioning / Logos & Brand Identity Systems / Communications & Collateral / Packaging / Social Templates / Digital & UX Design / Environmental & Wayfinding / Illustration / Art Direction / Typography

A black background with a white illustration of praying hands wearing a chain bracelet. The hands are surrounded by radiating lines forming a circle. The text 'SAINT LEONARDS' encircles the hands.
Person wearing a white shirt with colorful stickers on the back that read 'What'll it be today?'
Contents of a refrigerator shelf including a bottle of Svitlo vodka, a glass of orange juice, a banana, eggs, a small melon, and a large mirror ball, with shoes on the top shelf.

Likely Suspects is founded by Josh O’Neill, a proven designer who has spent over a decade working with some of New Zealand’s most popular brands. He loves the craft of design, and is obsessed with aligning to the bigger idea. He would absolutely love for you to let Likely Suspects loose on your creative problem.

Black and white photo of a man with glasses wearing a baseball cap, dark shirt, and necklace, standing against a plain background.

Contact