The What & Why

We are an independent creative consultancy that believes in the power of distinctiveness. Whether you have a new or existing brand, we want to make your audience love you, by shining a spotlight your unique character.

Person wearing a white t-shirt with red text promoting Aunue Pizza, including its address and phone number.
Black rectangular sign with large white number '26' and the words 'Separate Workshop' in smaller white letters below, mounted on a black metal pole outside a building with brick and metal siding.

How We Do It

We have two distinct differences in our own approach:

  • These two different creative activities are often siloed, however we understand through experience that the best brands are designed in a way that can accomodate a wide range of advertising ideas and media channels. While also providing the required distinctiveness for consistent recognition in all of your brand’s day-to-day needs.

  • This means that we will always suit the scale of your business, and be able to execute against your needs. Writers, developers, photographers, editors, producers, strategists — we have a vetted list of people we trust, who will do excellent work for your business. 

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Services

Brand Purpose & Strategic Positioning / Logos & Brand Identity Systems / Communications & Collateral / Packaging / Social Templates / Digital & UX Design / Environmental & Wayfinding / Illustration / Art Direction / Typography

A black background with a white illustration of praying hands wearing a chain bracelet. The hands are surrounded by radiating lines forming a circle. The text 'SAINT LEONARDS' encircles the hands.
Person wearing a white shirt with colorful stickers on the back that read 'What'll it be today?'
Contents of a refrigerator shelf including a bottle of Svitlo vodka, a glass of orange juice, a banana, eggs, a small melon, and a large mirror ball, with shoes on the top shelf.

Likely Suspects is founded by Josh O’Neill, a proven designer who has spent over a decade working with some of New Zealand’s most popular brands. He loves the craft of design, and is obsessed with aligning everything to a bigger idea. He isn’t quite ready to let the machines take over just yet, and would absolutely love for you to let Likely Suspects loose on your creative problem.

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