Habit By Day
Luxurious soap, for the masses.
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Brand, packaging and positioning for Habit By Day
If you’re anything like us, you keep a fancy hand soap in the bottom drawer, only to be used when guests are visiting. Habit By Day is here to help you do away with your secret bottle, ensuring that their luxurious scents are always affordable. Champagne on a beer budget!
We’re big believers that just because something is affordable, doesn’t mean that it needs to look cheap. To help us achieve a luxurious aesthetic, we customised a version of PangramPangram’s Fragment Glare for the logo, and also created a sleek companion monogram.
Primary
Stacked
Logo
Horizontal
Logo
Symbol
Brand Purpose
The wider brand was supported with PP’s Editorial New Italic, and Franklin Gothic for a clean and minimal look that provides subtle character, and offers tonal stretch.
A simple graphic system extends from the packaging through into the website and comms, and we support this with imagery created (and curated) under strict guidance.
This visual language extends throughout the brand touchpoints, creating a cohesive, elegant expression for Habit By Day. The muted approach to colour allows the brand imagery to weave through the carefully considered compositions.
Likely Suspects:
Josh O’Neill
Collaborators:
Photography by Michael Braid
Visit Habit By Day’s website