B.Bold
Natural deodorant that works.
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Brand & packaging design for B.Bold
B.Bold wants to help you stop sweating, without using all the nasties that you find in the big brands. Founded by two sisters, the brand makes and packages its products in Lyttelton, they wanted a brand that avoided the usual ‘natural’ tropes.
Taking cues from the cosmetic world, rather than what you might expect from a traditional ‘natural’ product, we created a unique wordmark — mixing up letterwidths across a custom geometric sans. It evokes a quiet confidence, it’s not shouty, but is refined and elegant. Additional monogram options, utilising the extended B, provide some tonal stretch to the identity.
Primary
Logo
Monogram
Roundel
Our roundel outlays the brand’s mission statement in an infinite loop, gently reminding of what B.Bold stands for. Our supporting palette reinforces this sentiment, with natural tones comfortably pairing through the packaging and into the wider material.
The wider packaging is designed to stand out on shelf with its simplicity. To align the range, we created a structured layout system that allowed for the different scents and types of product. Grilli Type’s Pressura Mono is used for all type, helping to reinforce the effectiveness of this natural product.
Likely Suspects:
Josh O’Neill
Collaborators:
Photography by Cam Neate & Fleur Studios
Visit B.Bold’s website